Don’t miss these 5 fundraising facts when planning your next fundraiser.

Arm yourself with knowledge when planning a fundraiser

Knowing what kind of fundraising gets the most bang for your buck is important.

Being aware of what kind of people are the most likely to support your group is critical.

Market to the wrong group and you’ll have a poor result.

Pick the wrong kind of fundraiser and you might be spending more time and money on it than makes sense.

Give yourself an edge with these 5 fundraising facts.

1. Women are responsible for about two-thirds of chariable giving in North America.

Of course, this doesn’t mean that men won’t support your fundraiser, but they’re statistically less likely.

When it comes to writing the cheque or buying the product you’re selling, it’s often women making that decision.

Never miss an opportunity to connect with any supporter, but knowing who your biggest target audience is can help you focus your energy where it’s most likely to get results!

2. People who volunteer are nearly twice as likely as those who don’t, to support non-profit groups.

Your group members are most likely going to be your biggest supporters during a fundraiser, so don’t forget about them!

Not only will these people donate their time, but they already believe in your cause.

Because of that, they are more likely to open their wallets for you too.

3. Those fundraisers that send more than 15 emails raise 76% more than those who send 5 or fewer.

Email has the highest return on investment of all the ways you can communicate with potential supporters.

For every $1 you spend on email, your group will see an average of $22 back.

Be sure to use this email to reach out to your supporters because quantity is just as important as quality here!

4. Nearly 60% of those who connected via social media supported them financially.

Super-charge your fundraiser by using social sites like Instagram and Facebook! 

Non-profit groups that use popular online media sites to engage with potential supporters often are rewarded with greater levels of support than those who don’t. 

>> Learn how to promote a fundraiser using social media 

5. Communication, Communication, Communication! 

Keep your message straightforward and short when contacting people to support your fundraiser.

It’s easy to get bogged down in long emails, and supporters will lose interest quickly if you’re sending them excessive communication.

Send more than one appeal! It can feel uncomfortable asking friends and family about money, but don’t let them forget about you!

An initial appeal is the easy part for most of us, but as they say the fortune is in the follow-up!

Send an email reminder midway through the campaign and a ‘last call’ a few days before the end. By sending a couple of reminders, you will stay top-of-mind during your fundraising campaign. 

Remember that anyone can become a supporter for your fundraiser!

You will be rewarded with higher profits if you know where to focus your efforts.

Your target audience is out there.

You will reach your goals by using tried and true methods and knowing who to look for.

Never be afraid to be bold or persistent.

Supporters will give to causes they believe in.

>> Read all about telling your story for more effective fundraising

Fundraise for any season and any reason with TeamFund Fundraising! 

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