How to promote a fundraiser on social media
Share your story – get more involved to get more engagement for sales!
The internet is a powerful tool that can help promote your group and any fundraising you are doing.
Keeping an ongoing, up-to-date presence online can help you connect with potential supporters.
Along with the online store that TeamFund creates for you, other platforms can highlight your group, showcase the products you’re selling, and encourage sales.
Stories on Instagram, Facebook, Snapchat, TikTok, and Twitter are all excellent places to start.
Different social media platforms will have different audiences.
It helps to figure out who your target market will be and where your supporters hang out online the most.Â
Here are the pros and cons of 3Â social platforms to help boost your group profile and promote a fundraiser:
1. Facebook and Facebook Stories
In many cases, you will be selling to an established demographic.
These will be players’ parents, friends, neighbours, and coworkers. Generally speaking, these groups have careers and can make buying decisions.
In this case, Facebook is an easy place to start. It offers the flexibility to use text and/or photos to convey your message.
Non-profit groups can create a very similar page to the personal profiles most of us already have.
The majority of people over the age of 30 will have a Facebook account. It’s a familiar platform for them. This makes it easy to market directly to them.
However, Facebook is not as popular among younger people, so if that’s your main target for fundraising, you may not find as much success here!
2. Instagram and Instagram Stories
If your product is geared toward a younger demographic, Instagram is a great bet.
As a visual platform, you only need an aspiring photographer to document events.
Instagram is like flipping through your friend’s photo album.
This is an excellent place to highlight activities your group is doing and post photos of products you’re selling.
PRO TIP: Be sure to add the link to your fundraiser to your Instagram profile and any Instagram stories over the course of your fundraiser!
3. TwitterÂ
When it comes to Twitter, it’s easy to get lost in the constant scroll of information.
People post quickly and regularly here.
So if you use this platform, be sure to have a contributor who can post more frequently online. Â
This will maximize your opportunity to connect with your audience!
You will increase your opportunities with social media platforms to promote a fundraiser if you regularly contribute to them.
An account that doesn’t have new material gets boring quickly.
Have members of your group submit photos to be posted and document the things that give your group life!
Your supporters enjoy seeing what makes you tick and who your members are. Have fun with it.
Chances are good that, at some point, you will reach out to potential customers via an email explaining what product you are selling for your fundraising campaign.
Include information about your group’s social media accounts where people can connect with you.
If you can get them to visit or join your page, you have gained additional opportunities to tell them about what you are up to.
You’ll be able to market to them directly and their social networks. Best of all, you’ve done it for free!
By posting fun photos of your group, or the delicious meal you made with the product you are selling, you are selling in soft but significant ways.
Of course, there are many other online platforms that you can use as well, so be bold and find the best ones for your group.
By using social media platforms to their full extent, you will boost your sales and the success of your campaign.
You got this!
Fundraise for any season and any reason with TeamFund Fundraising!Â
Follow us on social media to stay up-to-date!